Tuesday, July 04, 2006

Retail Intoxication

The past few months have literally been draining for the whole family, the reason being we finally took a head on plunge into the Retailing arena of garments. Every business move is nothing short of entering a Lions cage emptyhanded and wearing a brace of luck on your shoulders.

Our family business is exporting surplus garments so there was always a possibility that we get into retail business but that never materialized until two months ago, as one of dad's friend suggested him into taking a dive by setting up a shop of branded clothes.
Easier said than done, well at that moment of time everything looked so easy and clear, but when you have to implement it takes some guts of steel and definitely lots of dough to do it. We opened our showroom finally in Gurgaon and if the initial response has been anything but encouraging.

Well we kept our showroom name as Brande : Fashion Intoxication as we are going to house all the major brands. To get ideas about how the clothes should be displayed I visited many retail showrooms and always made a dash to Girls section ! I always felt that the girls section is more artistically displayed and also girls take more time to decide which dress to buy and also seemed to be particular about the pricing.

The few things I saw happening in our showroom was people tend to ask for discounts even though the clothes are competitively priced!..In that scenario we always had to give some discount to the customer so that they keep thronging our place ;).
After all Customer is KING.


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